KOMBUCHA

School PROJECT

K-Lixer

2023

Development

UX/UI

packaging

The Client

Unilever has asked me with designing their latest brand, K-Lixer, a refreshing beverage based on Kombucha. As a designer, I was given the challenging task of shaping the branding, ambiance, design, and visual message of this emerging brand. Unilever is one of the largest food producers in the world, with a turnover of over €50 billion and nearly 2.5 billion product users, making it a giant in the industry.

Briefing

Unilever has developed a new product line under the brand name K-Lixer, aimed at offering organic, unpasteurized kombucha to young adults aged 18 to 35. K-Lixer aims to appeal to the target audience that values a healthy lifestyle, being active, good nutrition, and sustainability. The kombucha is sold in 50 cl packaging for €2.38 and is available at regular supermarkets, organic supermarkets, and health food stores.

Unilever’s K-Lixer project involved designing packaging, a logo, and a website for their new kombucha. Targeting young adults aged 18 to 35, our goal was to modernize the history of kombucha. The outcome: eye-catching Tetra Pak packaging, a distinctive logo, and a user-friendly WordPress website. Our approach blended illustrations with an emphasis on sustainability and health. The project was completed within 6 weeks.